Bhoga Srinivasa is always placed near the left foot of Moolavirat and is always connected to the main deity by a holy Sambandha Kroocha.This deity will receive many daily sevas(pleasures) on behalf of Moolavar and hence known as Bhoga Srinivasa(In Telugu: Bhoga means Pleasure).
This is followed by serving the Lord with perfumeries, scents and sandal paste to the vedic hyms of Purusha suktam and Sri Suktam and is followed with Abhishekam as part of the Arjitha Vasanthotsavam celebrations. Dolotsavam seva has the Lord seated in the Addala mandapam (Mirror hall) and entertained with vedic hyms. After the marriage ceremony, the lord and his consorts are seated on various vahanams (Vehicle) as part of the Arjitha Brahmotsavam. Srivari Kalyanotsavam (Lord's marriage festival) is conducted with Sridevi and Bhudevi. Malayappa swami is used as the utsava murti and marriage to his consorts and post-marriage rituals are performed to the idol every day.